OVERVIEW
Trulstech ("the Company") (incorporated in Sweden
& Australia) has developed (through its associated company Biomimetic
Technology Ltd) all the world-wide rights in an exciting, multi-award
winning and extremely environmentally friendly "family" of non-toxic
fire/flame retardants for application to various commercial products/materials.
The brand name of the non-toxic fire/flame retardants is MHE®.
The Company has decided to now sell these world-wide rights to suitable
manufacturers so that the Company can concentrate on its core business
of high-tech product-development (rather than manufacturing, marketing
and selling products).
The national rights limited to Europe (including the former USSR) were
sold in July, 2011.
This Executive Summary has been prepared by the Company as a "preliminary
document" for parties who may be
potentially interested in purchasing these rights as they relate to
the rest of the world (i.e. outside Europe, and the countries which
now represent the former USSR).
THE PRODUCT
"Molecular Heat Eater®" [MHE®] comprises complete outstanding
family of cost-effective, non-toxic, eco-friendly and biodegradable
fire/flame retardant products, developed on low carbon sustainability
innovation technology.
Patents have been applied for throughout the world.
Most fire/flame retardants in use today contain many harmful chemicals
that escape into (and migrate through) and pollute the environment.
Upon combustion these harmful chemicals release toxic gases that can
kill or cause severe respiratory injuries to humans. These chemicals
will frequently have a negative impact on human genes which will affect
future generations.
This is NOT the case with "Molecular Heat Eater®" which
family of fire retardants only contain food grade chemicals (in approved
quantities and concentrations) of a type found in daily foodstuffs,
e.g., grapes, fruit and bread.
The products are based on foodstuffs which have been consumed by humans
for thousands of years without any negative impact on health or environment.
The fire/flame retardants are marketed under the brand name MHE®
METHOD - THE TECHNICAL VALUE
Biomimicry or biomimetics comes from the Greek words bios, meaning
life, and mimesis, meaning to imitate. In other words, it is the adoption
of nature and its models, systems, processes, and elements to adapt
to solve human problems.
MHE® is a prime example of Biomimetics.
By the application of intellectual and practical know-how concerning
how to handle and control the ingoing parameters - in terms of proton
donators, volatile cat-ions, non-flammable gas, carbon sources, pH etc.,
- each one of the fire/flame retardant products is individually composed
to meet each polymer, plastic or fibre materials requirement to achieve
the relevant required fire safety standard.
THE CURRENT POSITION WITH MHE®
In July 2011 some national MHE® Patents - strongly limited to the
geographical territory of Europe including the former USSR - were sold
to the Swedish listed company Deflamo AB.
Deflamo AB is limited to produce, market and sell MHE® products
only within Europe and only under the brand name Apyrum®.
Deflamo AB is under no circumstances allowed to grant licenses to a
third party operating outside Europe.
AWARDS
MHE® products have received international prestigious awards every
year since December 2003 until today.
- Environmental Innovation Scandinavia, 2003
- Seoul International Innovation Fair [SIIF], 2004
- Delta Forum in Shanghai, 2005
- BBC World Challenge, 2006
- UNEP Technical Awards, 2007
- UNEP Nature’s 100 Best, 2008
- Global Awards, 2009
- Seoul International Innovation Fair [SIIF], 2010
- Energy Globe Awards 2011
- International Innovation Exhibition in Kunshan (China), 2012
- 5th Fajr International Inventions & Innovations Exhibition 2013
[FINEX] in Tehran (Iran)
To read more about all the international prestigious awards that MHE®
has received please kindly visit Internet and the following website
www.trulstech.com but also
www.youtube.com/trulstechgroup.
Note: Biomimetic Technology Ltd - the HUB of the MHE®
product family - is a part of Trulstech Group.
WHY MHE® - THE NON-TOXIC FIRE/FLAME RETARDANT?
Worldwide, fires are the 4th leading cause of accidental death.
In the US alone fires take more than 3,000 lives per year.
In the western industrialized world the figures are estimated to be
about 10 times that.
14% of infant deaths in the western industrialized world are due to
fire.
The scale of accidents and deaths caused by fire in developing countries
may be even more.
The number of humans injured by fire greatly exceeds the number of deaths.
Primarily, it is the toxic smoke released by fires that kills or causes
harm by attacking the respiratory systems of humans.
The heat is very painful and can cause severe human injuries for the
rest of a victim's life.
The cost to society is enormous.
Today, fire/flame retardants are frequently applied on commercial products
primarily aimed for the business markets in North America, Europe and
Australia.
Most of the commercial application products aimed for the business markets
are manufactured in Asia-Pacific.
As mentioned earlier most of these fire retardants are extremely deleterious
to the lives and health of both present and future generations of humans.
MHE® is the prime safe alternative to the harmful chemical fire/flame
retardants that are found in most consumer products made of polymer,
plastic or fibre materials.
Furthermore, the cost of MHE® products makes them very competitive.
In particular MHE® products are market price competitive in metric
tons (MT) in respect of the Chinese market for fire/flame retardant
products.
BUSINESS MARKET
The global Flame Retardant (FR) market business represents $ 6-7 billion
USD per annum with a market growth of 6.9% annually(2011).
80% ($ 4.8-5.6 billion USD) of the FR business market is outside Europe.
48% ($ 2.9-3.4 billion USD) of the global FR business market belongs
to Asia-Pacific.
In China alone 850,000 metric tons (MT) per annum of FR are applied
on consumer products.
China corresponds to c. 40% ($ 2.4-2.8 USD) of the FR business market
in Asia-Pacific.
These figures are based on the current average market bulk price in
China.(2011).
For example, the most frequently used flame retardant in China is Antimony.
The Antimony bulk price in China (Q3/2011) was $ 13,000 USD per metric
tons (MT) (reported by Roskill Sept 2011).
PATENTS
The Australian Patent Agency - Collison
& Co - in Adelaide, South Australia has made all patent applications
regarding MHE®.
It began in August 2003 [WO 2004/015026 A1] when the first MHE®
patent was filed. Since then it has continued with another MHE®
patent filed in year 2008 [WO 2008122076 A1] and it will be followed
by a new MHE® patent application this year 2013.
Patents for MHE® have been applied for or granted in the following
countries;
- All countries in Europe and f.USSR (these patent rights
have been transferred to DeFlamo AB - see earlier in this regard)
- Middle East: Israel
- Africa: South Africa
- Asia-Pacific: China, Hong Kong, Taiwan, Japan,
Korea, Vietnam, Cambodia, Thailand, Malaysia, Singapore, Indonesia
- Asia: India
- Oceania: Australia, New Zealand
- South America: Argentina, Brazil and Chile
- Central America: Mexico
- North America: USA and Canada
PATENT VALUATION