The IP technology is not disclosed in any details, it’s an in-house property, only partly disclosed to the manufacturer of the product in target.

It’s an advantage to avoid filing for patents, in case the IP technology put demands on a number of advanced chemical compositions in a special order to achieve expected result in product functionality, in combination with a market introduction somewhere.
It stops anyone else from trying to get something similar filed for patents in respect of a strict conflict with the patent demands on ”News Value”.