Strength – the products are completely free from any classified hazardous chemical alternatives, and most cost-efficient to produce.
The IP chemical compositions have never been disclosed. The IP technology is an in-house property.
The MHE patents did only concern the chemicals in use, without disclosing the chemical composition.
It stops anyone else to apply for a patent, regarding the same product application, based on the similar chemicals in use, due to the demand on meeting a ”News Value”.
 
The Bio-Eco product technology has never been disclosed, but a few products (TT-18/19/41) already are established on the consumer business market. It stops anyone else to apply for a patent based on the same chemicals in use, due to the demand on meeting a ”News Value”.  

Weakness – concerns the lack of a broad market establishment of the products – due to weak legislations, in combination with a really strong lobbyism, directed to politicians, authorities, material manufacturers etc., initiated by the international chemical business network of producers, responsible for all frequently used hazardous chemical flame retardant additives, makes it sometimes an obstacle to get a quick market establishment.
 
Opportunity concerns the chance to increase market shares by a number of different chemical additives respectively standalone products, everyone completely free from any classified hazardous chemical alternatives.
 
Threat concerns time-to-market and the risk for illegal copies of the IP technology, over time.
Even though it ought to be less expensive to acquire an exclusive national license of the IP technology, rather than invest funds in a product development, similar to existing IP technology.
Product developments you never know how much it will cost in the end – a main risk for a never ending flow of money required, without any guarantee of a successful result.