top of page
Image by Daniel Stenholm

Strategy

Business Strategy

In accordance with UNEP (United Nations Environment Program) recommendations to reduce the consumption of fossil fuels and CO2 emissions, in all aspects available, manufacturing industries location ought to be close to the raw material required.

 

But also, as close as possible to the national consumer market. Together, it will reduce the requirement of long distance transports of goods, by roads/railways/oceans/air.

By recycling forest waste material, being purified before extracting cellulose/lignin for basic use developing Bio-Eco® liquid products, the cellulose/lignin has to be modified to meet the product requirements. Instead of burning the forest waste materials, the recycling reduces the CO2 (carbon dioxide) impact on the environment.

 

There are many product applications available concerning MHE® respectively Bio-Eco® liquid products.

The MHE® chemical composition products (liquid/powder) concern fire fighting regarding wild forest fire fighting.

Meanwhile Bio-Eco® liquid products concern cleaning, impregnation respectively disinfection wiper products.

They are all absolutely free from any classified hazardous chemicals, still complete outstanding in competition regarding functionality respectively efficiency, compared with other similar application products on the consumer market 2024.

 

The Swedish consumer market requests concern Bio-Eco® products for cleaning and machine wash products, respectively the impregnation products requested by the Swedish saw mill industries.

Both business segments are constantly growing these days.

 

Another Bio-Eco® business segment concerns products for impregnation of natural fibre materials to withstand ignition in contact with open flames concern textiles, cigarette wrap and filter, veneers, timber, sawn wood etc.

 

******

A SWOT- analysis give by hand that;

 

Strength - concerns the products being completely free from any classified hazardous chemical alternatives, and cost-efficient to produce.

 

Weakness - concerns the lack of a broad market establishment of the products - due to weak legislations, in combination with a really strong lobbyism directed to politicians, authorities, material manufacturers etc., initiated by the international chemical business network of producers, responsible for all frequently used hazardous chemical flame retardant additives, makes it difficult to get a quick change regarding the use of products.

 

Opportunity concerns the chance to increase market shares by products completely free from any classified hazardous chemical alternatives.

 

Threat concerns time-to-market and the risk for illegal copies of the technology IP.

Strategy

Meeting UNEP Recommendations

United Nation Environment Program:

  • Reduce the dependence of fossil fuel. 

  • Recuce CO2 emission. 

  • Reduce the distance between raw material sources and production and business markets.

  • It reduces transports dramatically. 

  • Support local production, generate jobs.

  • Local jobs generate tax incomes to the society. 

bottom of page