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Strategy

Business Strategy

In accordance with UNEP (United Nations Environment Program) recommendations to reduce the consumption of fossil fuels and CO2 emissions, in all aspects available, manufacturing industries location ought to be close to the raw material required.

 

But also, as close as possible to the national consumer market. Together, it will reduce the requirement of long distance transports of goods, by roads/railways/oceans/air.

By recycling forest waste material, being purified before extracting cellulose/lignin for basic use developing Bio-Eco TT liquid products, the cellulose/lignin has to be modified to meet the product requirements. Instead of burning the forest waste materials, the recycling reduces the CO2 (carbon dioxide) impact on the environment.

There are many product applications available concerning MHE respectively Bio-Eco TT liquid products.

The MHE chemical composition products (liquid/powder) concern fire fighting regarding wild forest fire fighting.

Meanwhile Bio-Eco TT liquid products concern cleaning, impregnation respectively disinfection wiper products.

They are all absolutely free from any classified hazardous chemicals, still complete outstanding in competition regarding functionality respectively efficiency, compared with other similar application products on the consumer market 2024.

 

The Swedish consumer market requests concern Bio-Eco TT-18/19 products for industrial respectively household cleaning. But also, impregnation products (TT-41) to withstand black mould, algae, fungus and rot attacks, requested by the Swedish saw mill industries.

Both business segments are constantly growing these days.

Another Bio-Eco business segment concerns products (TT-30/31/32/33) for impregnation of natural fibre materials to withstand ignition in contact with open flames concern textiles (cotton/hemp/jute), cigarette wrap and filter, veneers, timber, sawn wood etc.

 

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A SWOT- analysis give by hand that;

 

Strength - the products are completely free from any classified hazardous chemical alternatives, and most cost-efficient to produce.

The IP chemical compositions have never been disclosed. The IP technology is an in-house property.

The MHE patents did only concern the chemicals in use, without disclosing the chemical composition.

It stops anyone else to apply for a patent based on the similar chemicals in use, due to the demand on meeting a "News Value".

The Bio-Eco product technology has never been disclosed, but a few products (TT-18/19/41) already are established on the consumer business market. It stops anyone else to apply for a patent based on the same chemicals in use, due to the demand on meeting a "News Value".  

Weakness - concerns the lack of a broad market establishment of the products - due to weak legislations, in combination with a really strong lobbyism, directed to politicians, authorities, material manufacturers etc., initiated by the international chemical business network of producers, responsible for all frequently used hazardous chemical flame retardant additives, makes it sometimes an obstacle to get a quick market establishment.

 

Opportunity concerns the chance to increase market shares by a number of different chemical additives respectively standalone products, everyone completely free from any classified hazardous chemical alternatives.

 

Threat concerns time-to-market and the risk for illegal copies of the IP technology, over time.

Even though it ought to be less expensive to acquire an exclusive national license of the IP technology, rather than invest funds in a product development, similar to existing IP technology.

Product developments you never know how much it will cost in the end - a main risk for a never ending flow of money required, without any guarantee of a successful result.

Strategy

Meeting UNEP Recommendations

United Nation Environment Program:

  • Reduce the dependence of fossil fuel. 

  • Recuce CO2 emission. 

  • Reduce the distance between raw material sources and production and business markets.

  • It reduces transports dramatically. 

  • Support local production, generate jobs.

  • Local jobs generate tax incomes to the society. 

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